Why Did the Federal Trade Commission Set New Rules About PR Blogging in 2009?

In 2009, the Federal Trade Commission (FTC) set new rules about PR blogging. The new rules prohibit companies from paying bloggers to write favorable reviews of their products or services.

In addition, the new rules require bloggers to disclose any financial compensation they receive for writing about a product or service.

The FTC’s goal is to prevent companies from using bloggers to promote their products in a deceptive way. By requiring disclosure of financial compensation, the FTC hopes to ensure that bloggers are writing unbiased reviews.

While the new rules may be controversial in some quarters, they are likely to continue to protect consumers from being misled by biased PR blogging.

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