An organization’s newsletter is a valuable communication tool that can help build relationships with customers, shareholders, and other stakeholders. However, it is important to who is responsible for creating and producing the newsletter.
Generally, the newsletter production process falls into two categories: in-house production or outsourcing. In-house production is typically more costly and time-consuming, but it allows an organization to control all aspects of the newsletter, from its design and layout to its content.
Outsourcing, on the other hand, allows an organization to take advantage of talented professionals who can produce high-quality newsletters quickly and at a lower cost.
Ultimately, it is up to the organization’s leadership to decide who will produce its newsletters. If in-house production is not feasible or desirable, then outsourcing may be the best option.