According to a study by Internet marketing firm comScore, 53 percent of all U.S.
businesses have a blog, up from just 36 percent in 2009. Additionally, the study found that 89 percent of businesses with blogs are either growing or stable, while only 43 percent of businesses without blogs are either growing or stable.
Although blogging is not a new phenomenon, its popularity is on the rise. This could be due to a number of factors, including the fact that blogs offer businesses an easy way to communicate with customers and followers and build a national or even international brand.
Additionally, blogs can help businesses develop new relationships and partnerships, which can result in increased business sales.
While there are many benefits to having a blog, there are also some challenges that businesses must address. For example, creating a blog can be time-consuming and require some technical expertise, which may not be available in all companies.
Additionally, businesses must make sure that their blog content is relevant and engaging enough to attract visitors and lead to increased sales.