A blog on your Shopify store can help you to communicate with your customers, generate leads and increase sales. There are a few things you need to consider before starting a blog on your store, however.
First, make sure you have the time and resources to maintain it.Blogging is time-consuming and requires regular updating, so it’s important to have the bandwidth to do it.
Second, think about what you want to write about. A blog can be an excellent way to share your insights about running a Shopify business, but it’s also a great place to share recipes, connect with other bloggers and share news about your products and services.
Finally, make sure your blog content is relevant to your audience. If you’re selling products related to fashion, for example, make sure your blog posts reflect that.
And if you sell products related to health and fitness, make sure your posts reflect that as well.