In today’s digital age, people are more connected than ever. With so many ways to communicate, it’s no surprise that email has been on the decline for some time now.
According to a study by the Pew Research Center, only 26% of American adults use email as their primary form of communication. Meanwhile, social media has emerged as the primary way to communicate with friends and family.
Despite this trend, there are still a number of businesses that rely on email newsletters as their primary form of communication. Email newsletters are an excellent way to reach a large audience and keep them updated on your latest announcements and products.
However, there is one major caveat to using email newsletters as your primary communication tool: spamming. While it’s rare for businesses to get caught spamming their customers, it’s still an offence that can result in negative consequences.
If you use email newsletters as your primary form of communication and your subscribers start complaining about spam, you may need to reconsider your strategy.
Overall, email newsletters are an effective way to reach a large audience and keep them updated on your latest announcements and products. However, be aware of the potential consequences of spamming your subscribers and make sure you have a plan in place if it happens.