As email marketing continues to grow in popularity, many businesses are wondering if they can add video to their newsletters. The answer is yes, but there are a few considerations that need to be taken into account.
First, it is important to consider what type of video content would be most beneficial for your audience. If you have a lot of customers who are interested in your product or service, video content that showcases those features can be very effective.
If you have a more customer-service oriented newsletter, videos that show how to use your product or solve a customer’s problem can be very useful.
Second, it is important to make sure that the video content is high quality. Poor quality videos can ruin the overall impact of your newsletter and can also lead to lower engagement rates.
If you are able to find quality video content producers who can create engaging videos for you, then this may not be an issue. However, if you are creating all of your own videos, then it is important to make sure that you invest in good equipment and filming skills so that the videos look professional.
Finally, it is important to consider how you will distribute the videos. You might want to add them as attachments or embed them directly into your newsletters.
whichever option you choose, it is important to make sure that the videos are easy to find and access. Otherwise, subscribers may not bother viewing them at all.