There’s no doubt that videos are one of the most popular content formats on the web. According to a study from BuzzSumo, videos account for 55% of all online traffic.
So it makes sense that more and more businesses are starting to create video blogs as a way to connect with their customers and build a relationship.
But is video blogging the right format for your business? Here are a few things to consider:
1. What Is Your Purpose for Video Blogging?
The first question to ask yourself is why you want to start a video blog. Are you hoping to connect more deeply with your customers? Build better relationships with them? Generate leads or sales?
Once you know your goal, you can decide what type of content will best help you achieve it. If you want to create a connection with your customers, then sharing personal stories or insights might be the best way to do that.
If you want to generate leads or sales, then providing valuable information or demonstrations might be better.
2. Who Are Your Target Audience?
Once you know your purpose, it’s important to decide who your Target audience is. Do you have existing customers who would be interested in watching your videos? Or are you hoping to attract new customers through video blogging? If you’re Targeting existing customers, then it might be helpful to provide sneak peeks into upcoming products or services.
If you’re Targeting new customers, then it might make more sense to focus on marketing your business in a unique way (like through vlogging).
3. How Much Time Do You Have To Create Videos?
One of the biggest factors when deciding whether or not video blogging is right for your business is how much time you have available to create videos. If creating videos is something that takes up a lot of your time (or if you’re not comfortable filming), then video blogging may not be the best format for you.
On the other hand, if creating videos is something that you can easily fit into your schedule, then video blogging could be a great way to connect with your customers and build relationships.
4. Are You Ready To Put In The Hard Work?
One of the biggest challenges when it comes to video blogging is that it takes a lot of hard work and dedication to produce high-quality content. Unless you have experience filming and editing videos yourself, it might be difficult (or even impossible) to produce high-quality content on a regular basis.
This means that if video blogging isn’t something that you’re comfortable doing on your own, then it might not be the best format for your business.