There is no doubt that a blog can be a powerful marketing tool on Shopify. Whether you run your own blog or you contract out to a blog hosting service, using a blog to drive traffic to your ecommerce store is a great way to increase sales and build brand awareness.
However, putting a blog on Shopify isn’t as straightforward as it might seem. There are a few things you’ll need to take into account if you want to get started:
1. Your Blog’s Format
One of the first things you’ll need to decide is your blog’s format. Will you write articles that are focused around one specific topic, or will you cover a range of topics Whichever format you choose, make sure that it’s compatible with the rest of your shop’s design.
2. Your Blog’s Domain Name and Hosting
Next, you’ll need to decide on your blog’s domain name and hosting provider. Once you have these details sorted out, you’ll need to create an account with the provider and set up your hosting environment.
3. Creating an RSS Feed for Your Blog Posts
One of the most important aspects of running a successful blog is ensuring that your readers can keep up with your latest posts. To do this, you’ll need to create an RSS feed and add it to your website’s content management system (CMS).
This will allow subscribers to automatically receive new posts as they’re published online.
4. Choosing the Right Tools for Your Blogging Journey
Last but not least, make sure that you have the right tools at your disposal in order to create and manage your blog posts. This includes a good CMS, an RSS reader, and some handy SEO tools.