There is no one definitive answer to this question. Depending on the blog platform, ad placement, and other factors, running ads on a blog can be a viable marketing strategy.
However, it is important to consider the potential impacts of running ads on a blog before making a decision.
Generally speaking, there are three main factors to consider when running ads on a blog: site traffic, ad performance, and audience engagement.
Site Traffic
If the goal of running ads on a blog is to increase site traffic, it is important to consider the potential impact of the ads on the overall traffic mix. Generally speaking, ads can decrease or increase site traffic depending on their placement and design.
If an ad decreases site traffic, it may be because it is intrusive or disturbing; meanwhile, if an ad increases site traffic, it may be because it is visually appealing or useful. In either case, careful consideration should be given to the potential impact of ads on the overall mix before deciding whether or not to run them.
Ad Performance
Ad performance refers to how well an ad performs relative to other content on the same website. This includes things like click-through rates (CTRs), time spent on pages with ads, and cost-per-acquisition (CPA).
It is important to consider ad performance when making a decision about whether or not to run ads on a blog because effective advertising can lead to higher site traffic and conversion rates. However, effective advertising also requires significant investment – which may not be feasible for all blogs.
Audience Engagement.