There’s a lot of talk these days about “podcasting,” and for good reason. It’s a great way to connect with your audience and build relationships.
But is podcasting the right format for your business Here’s a look at the pros and cons of podcasting for your business.
The Pros of Podcasting for Your Business
Podcasting is a great way to connect with your audience. You can create a podcast and then use it to build relationships with your listeners.
Podcasts are also great ways to share your brand message.
Podcasting is also an engaging format. Most podcasts are around 30 minutes long, so they’re perfect for catching people’s attention.
And because podcasts are distributed via RSS, they can be easily found by search engines.
The Cons of Podcasting for Your Business
Podcasting can be expensive to set up and maintain. Additionally, you may need to invest in somepodcast hosting software in order to create and distribute your content.
And finally, you may not have the bandwidth to distribute your content on a daily basis.