There is no one definitive answer to this question, as the decision of whether or not to name a newsletter depends on the specific goals and objectives of the publication. However, some tips on naming newsletters follow.
Generally, it is best to keep a newsletter’s name simple and brief. Additionally, it is important to consider what the name could represent for potential subscribers.
For example, if a newsletter focuses on providing news and information about a specific topic or issue, then perhaps the name could reflect that focus. Alternately, if a newsletter intends to be more general in its content, then it may be better to go with something more generic.
Ultimately, the decision of whether or not to name a newsletter falls on the publishing staff. However, keeping these tips in mind will help guide the naming process and help ensure that the newsletter maintains an identity that distinguishes it from other publications on the same topic or issue.