When it comes to creating a blog, the time of day you post may not be as important as you think. You don’t have to wait until morning or evening to get started – in fact, there are some great benefits to posting at odd hours.
For one, you can reach a wider audience. According to research by HubSpot, people are more likely to read a blog post if it’s posted at night than during the day.
This is because people are generally more active at night, when they’re winding down and have time to spare.
Plus, posts that are published at odd hours tend to be more engaging. This is because they stand out from the rest and capture people’s attention.
In fact, HubSpot data shows that posts that are published after midnight tend to receive more social shares and comments than those that are published during the day.
Finally, publishing at odd hours can help you build your brand. When people see your name in lights at odd hours, it can give them a sense of confidence about your credibility – even if you don’t have much content yet.
And with time, you’ll likely start building an audience of loyal followers who will appreciate your insights even further at odd hours.