Lululemon Athletica, Inc. is a Canadian athletic clothing company, founded in 1998. The company specializes in yoga and running apparel, with a focus on sustainable practices. The company has been criticized for its use of natural dyes and synthetic fabrics, and for perceived environmental impacts.
In response to these criticisms, Lululemon has launched a blog to provide information about its practices and to respond to customer concerns. While the blog does not resolve all criticism, it provides an important source of information about Lululemon’s approach to sustainability and its commitment to ethical sourcing.