How Big Is the Blogging Market?

The blogging market is expected to be worth $8.4 billion by 2021, growing at a rate of 16% annually. This growth is due to the increasing popularity of blogging as a form of communication, as well as the rising demand for content marketing. According to a study conducted by BlogHer, 81% of women and 71% of men report that they have increased their blog traffic as a result of using content marketing techniques.

Additionally, 92% of businesses who use content marketing say they have seen an increase in customer retention and engagement, with 66% reporting that customer acquisition costs have decreased as a result. These figures demonstrate the clear benefits of blogging for businesses of all sizes.

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