Adding a newsletter to your Shopify store can be a great way to keep your customers up-to-date on your latest products and sales. There are a few different ways to add a newsletter, and each has its own set of pros and cons.
The easiest way to add a newsletter is to use Shopify’s built-in newsletter builder. This tool allows you to create custom newsletters with templates, text boxes, and drag-and-drop actions.
Once you’ve created your newsletter, you can automatically send it out to your customers each month or you can manually send it out whenever you have new content ready.
However, using the built-in newsletter builder is not the only option available. You can also use third-party newsletter platforms like MailChimp or SendOwl.
These platforms allow you to create custom newsletters with templates and text boxes, but they also offer some additional features like automated email campaigns and A/B testing.
Ultimately, the decision of whether or not to add a newsletter to your Shopify store comes down to two main questions: 1) What type of content would make a good newsletter? and 2) What type of marketing strategy do you want to use for sending the newsletters out? If you can answer these questions then either the built-in or third-party newsletter platform will work well for you.