Creating a newsletter on Marketo can be a great way to reach out to your customers and stay top of mind. Here are some tips to get started:
1. Decide what you want to cover.
Your first step is to decide what topics you would like to cover in your newsletter. This will help you determine the type of content you need to create.
Consider topics that are relevant to your audience and that could interest them.
2. Choose a template.
Once you have determined what topics you want to cover, it’s time to choose a template for your newsletter. There are a variety of templates available on Marketo, so find one that fits the style and tone of your newsletter.
You can also customize the template to make it look exactly the way you want it to.
3. Plan your content.
Now that you have a template and some content, it’s time to plan how each piece will fit together. Planning your content will make sure everything flows smoothly and looks professional.
Plus, it will save you time later on when creating the newsletter itself.
4. Create a draft of your newsletter.
Once you have all your content planned, it’s time to create a draft of the newsletter itself. This will help you test the formatting and make sure everything looks as intended before actually publishing it online.
Once you have a finalized draft, you can publish it online or share it with your team for review before finalizing it for publication.