Creating a resource blog is a great way to increase the visibility of your organization and to connect with potential clients. There are a few things you need to do in order to create a successful resource blog:
1. Choose a topic that is relevant to your organization.
Focus your blog on topics that are specific to your industry or expertise. This will make it easier for people to find and use your resources.
2. Build a strong editorial calendar.
Make sure you have a regular schedule for posting content on your resource blog. This will help you stay consistent in both the quality and quantity of your content.
3. Publish frequently.
Make sure you publish at least once per week, and aim for twice per week if possible. This will help you keep your readers interested and engaged.
4. Promote your resource blog through social media and other marketing channels.
Share information about new posts, upcoming events, and other news related to your resource blog on social media platforms like Twitter and Facebook. You can also run ads or create QR codes that link to specific posts so people can easily access them offline.