An email newsletter is an excellent way to keep your customers up-to-date on the latest happenings at your business. However, if you’re not customizing your newsletter, you’re likely losing out on valuable subscriber information. Here are a few tips on how to customize your newsletter:
1. Clearly state the purpose of your newsletter.
Your subscribers should know what to expect when they open your email newsletter. If you don’t state the purpose of your newsletter upfront, they may be confused and not subscribe.
Explain what you’ll be covering in each issue, and make sure to keep it relevant to your audience.
2. Keep it short and sweet.
Your subscribers will skim through your email if it’s too long or wordy. Keep your newsletter to no more than two or three paragraphs, and make sure all the important points are covered.
Also, keep in mind that readers will have more time to read emails on their smartphones than on desktop computers, so keep the content formatted for mobile devices as well.
3. Use images and videos sparingly.
Using images and videos can add visual interest and help break up the text of your email newsletter. However, use them sparingly – one or two per article is usually plenty. And remember to properly credit any images or videos you use! If you use someone else’s image without permission, you could end up getting sued – which would be disastrous for your business!
4. Include interactivity and polls.
Interactivity and polls can help drive engagement among your subscribers and help you gather feedback about what topics are most important to them. You can also use this feedback to improve future issues of your newsletter.
5. Use social media icons and links prominently throughout your newsletter content.
If possible, include social media icons and links in prominent places throughout your newsletter content so readers can connect with you online through social media platforms (such as Facebook, Twitter, LinkedIn) or leave comments directly in the email itself! This will help create a closer connection between you and your subscribers, which is key for building loyalty and customer base over time.