There are a few things you’ll need in order to make an author blog tour successful. First, you’ll need a blog that is dedicated to promoting your work. Second, you’ll need some tools to help you organize and promote your tour.
Third, you’ll need some marketing savvy in order to get the word out there. Fourth, and finally, you’ll need to be willing to put in the hard work.
1. Choose a Blog That is Dedicated to Promoting Your Work
The first step is finding a blog that is dedicated to promoting your work. This can be a difficult task, but it is important that you find the right blog. Try searching for blogs that are related to your book or topic. Additionally, search for blogs that have positive reviews of your book or topic.
It is also important to consider which blogs may be interested in promoting your book tour. Consider reaching out to other authors who have toured similar territory or who have a large following on social media platforms like Twitter and Facebook.
2. Organize Your Tour Information
Once you have identified a blog that may be interested in promoting your tour, it is important to organize all of the information about the tour. This includes information about the dates, locations, and times of the events.
You will also want to include images of the locations and any promotional materials that you will be distributing during the tour. You can use an online tool like Blogger or Google Docs to create this information.
3. Promote Your Tour on Social Media Platforms
One of the most important steps in creating a successful author blog tour is promoting it on social media platforms like Twitter and Facebook. You will want to post updates about the tour as well as images of promotional materials and events. Additionally, you will want to engage with followers on these platforms by answering their questions and engaging with them in discussion forums.
It is also important to consider using social media platforms as a way to connect with readers who may not live near any of the events associated with your tour. You can do this by offering discounted tickets or admission for readers who follow along on social media platforms during the event date(s).
4. Make Sure You Have Enough Marketing savvy
Although social media platforms are an important part of any author blog tour, they are not enough by themselves. You will also need some marketing savvy in order to get the word out there about your tour events and promotional materials. This includes creating an effective website where visitors can purchase tickets for events as well as creating marketing materials such as flyers and email newsletters which can be sent out before and during events associated with your tour.