When promoting your book with a blog tour, it is important to keep in mind the purpose of the tour. Ideally, your blog tour will help sell books, generate website and social media followers, and increase brand awareness.
However, if your tour is not structured or executed well, it can have the opposite effect and damage your brand.
There are a few tips you can follow to make sure your blog tour is successful:
1. Choose a strong platform.
If you are using a blog to promote your book, make sure you choose a platform that will help you reach a wide audience. The most popular platforms include Google+, Facebook, and Twitter. .
2. Choose an interesting theme or topic for your tour.
If you are promoting a mystery novel, for example, consider choosing a mystery-themed blog to host your tour on. This will give readers the opportunity to discuss your book with other fans and give you exposure in places where you may not have been before.
3. Plan ahead.
Before you launch your blog tour, create a detailed outline that includes the dates of each post, where you will be posting them, and what materials (images, videos) you will be using to support each post. This way, everything will be organized and you will not have to worry about forgetting anything important during the busy week of promotion leading up to the launch date of your book! .
4. Use social media to promote your book tour.
Post updates about the tour on your website, Facebook page, and Twitter account. Invite bloggers who may be interested in featuring your book on their blogs to join in on the fun by tagging them in posts about the tour.
5. Keep things fun! During the course of your blog tour, don’t forget to have some fun with it! Share pictures of yourself (or friends) wearing or reading your book, write funny post titles that reference popular culture or current events, or even create video trailers for each post on your blog (these can be embedded on your website or shared via social media). All of these things can help generate excitement among readers about reading or watching the posts on your blog!
In conclusion…
When promoting your book with a blog tour, it is important to keep in mind the purpose of the tour: to help sell books, generate website and social media followers, and increase brand awareness. Follow these five tips for making sure that your blog tour is successful and watch as your readers turn into enthusiastic fans!.