If you’re like most bloggers, you likely have a blog full of great content but no ads. That’s unfortunate because ads are one of the most effective ways to monetize your blog. Here are four tips to help you sell ad space on your blog:
1. Make your ad campaign clear and concise.
Make it easy for bloggers to understand what your ad is all about and what they can gain by clicking on it.
2. Set realistic expectations for how much traffic your ad will generate.
Don’t expect 100% conversion rates, but do aim for a reasonable percentage (say, 5-10%).
3. Offer a discount to bloggers who place ads with you.
This will show that you value their time and expertise, and it will also encourage them to continue placing ads with you in the future.
4. Keep an eye on your ad campaigns and make necessary adjustments as needed.
If your ad campaign is not performing as well as you’d like, be sure to make changes such as modifying the ad title or increasing the budget (or both).