Creating a business blog on Medium can be a great way to connect with customers and build trust and credibility with your audience. Here are some tips for getting started:
1. Choose a topic that interests you and that your customers will also be interested in.
2. Write concise, well-organized posts that focus on one topic or topic area.
3. Share valuable insights and advice about topics that are important to your business and your customers.
4. Use images, infographics, videos, and other multimedia tools to supplement your written content.
5. Make sure your blog posts are easily searchable and easy to navigate.
6. Join relevant online communities and participate in discussions on topics related to your business.
This will help you build relationships with potential customers and other business professionals.