Creating an email newsletter can be a great way to communicate with your customers and keep them updated on the latest happenings at your business. There are a few things you’ll need to consider before getting started:
1. What topics would you like to cover?
The first step is to decide what topics you would like to cover in your newsletter. This can be a difficult decision, as you may want to include a variety of topics.
However, it is important to keep your newsletter focused and relevant. If it is difficult to decide which topics to cover, consider using a content calendar or topic brainstorming tool.
2. Who will be writing the content?
Next, you’ll need to decide who will be writing the content for your email newsletter. This depends on how often you plan on publishing the newsletter and whether or not you have staff available to write for you.
If you have staff available, then it may be best to have them write all of the content for the newsletter. If you’re only going to publish the newsletter occasionally, then having someone else write the content may be more practical.
3. How will you generate subscribers?
One way to generate subscribers for your email newsletter is through opt-in forms. You can create an opt-in form on your website or create an email subscription form and send it out periodically (for example, once a month).
Alternatively, you can use an autoresponder service such as AWeber or GetResponse. These services will automatically send out new subscriber emails based on certain criteria (such as how many times someone has opened an email from your company in the past).
4. How often should you publish the newsletter?
Finally, you’ll need to decide how often you want to publish your email newsletter. This decision depends on how popular the topics covered in your newsletter are and how much time you have available to write new content each month.
Generally speaking, it is best to publish your email newsletter at least twice per month (once per week is also acceptable).