When you write a blog essay, you have to remember that your audience is not just people who read your blog regularly. Your essay is also meant for people who have never heard of you before and are not familiar with your work.
This means that you have to be clear and concise, without sacrificing important information. You also have to make sure that your essay is well-organized and flows smoothly.
When it comes to content, you can focus on a specific topic or on a general theme. If you choose to focus on a specific topic, try to provide as much detail as possible.
If you choose to focus on a general theme, make sure that your essay explores various aspects of the topic.
Your conclusion should summarize the main points of your essay and provide a final opinion about the subject.