In order to write a curated blog, you must have a clear idea of what you want to communicate to your readers. Once you have this idea, you will need to start by compiling a list of topics that are relevant to your brand or industry.
From there, you can begin selecting topics that will best represent your voice and mission.
Once you have selected a few topics, it is important to develop a thesis or main point that you want to communicate. This main point should be the driving force behind all of your blog posts and should be based on something that your readers can relate to.
Once you have your thesis, it is important to research different perspectives on the topic in order to create engaging content.
Finally, it is important to stay consistent with your writing style and tone throughout your blog content. This will help create an authentic and trustworthy brand presence for your business.