When a campaign needs to communicate with a large audience, they turn to blogs as a way to do so. Blogs allow the campaign to have more of an interactive experience with their supporters. They can ask questions, and have the supporters answer them. This allows the campaign to be more personal and interactive with their followers.
Additionally, blogs can be used as a way to track how people are responding to the campaign’s messages. This information can be used to make changes or add new content to the campaign’s overall strategy.