Blog posts should be around 500 words long, with a focus on providing value to your audience. This will help you rank higher in Google and other search engines, as well as attract more readers. However, it’s important to keep your content relevant to your audience and not too promotional. Long blog posts can also be difficult to read, which can lead to lower engagement and fewer followers.
As with all content, make sure to measure the effectiveness of your blog post length before committing to a length. A concluding thought is that the length of a blog post is ultimately up to the author – there is no one-size-fits-all answer.