When starting a blog, many people are tempted to post as often as possible in an effort to build an audience and promote their site. However, posting too often can actually have the opposite effect.
In fact, research has shown that frequent posting can actually decrease your readership and engagement.
There’s a good reason for this: When you post too often, you dilute your voice and message. Instead of being a valuable source of information for your readers, you may start to feel like a spammy blogger who is just trying to drive traffic to the site.
Instead, aim to post once or twice per week, and make sure each post is well-thought-out and informative. This way, you’ll build trust with your readers and they’ll be more likely to return to read your posts in the future.