Since blogs have become a popular way to share information and connect with customers, it’s no wonder that businesses of all sizes use them. According to a study by BlogHer, 73% of businesses use blogs as a way to get their message out there.
And if that’s not enough evidence, another study by the Content Marketing Institute found that 66% of businesses who improved their content marketing achieved measurable results. That means that if your business isn’t using blogs to reach out to customers and tell your story, it’s time to start.
But even if your business isn’t using a blog yet, there’s no need to feel left out. There are plenty of other ways you can connect with your customers online, and using a blog can be a great addition to your strategy. In fact, using a blog can help you:
Build relationships with potential and current customers
Engage with your customers on a personal level
Develop trust and credibility with your audience
Share new information or insights with your audience on a regular basis
Establish yourself as an authority in your field
And that’s just the beginning. When you use a blog as part of your overall marketing strategy, you’ll be able to reach more people than ever before. So why wait? Start building relationships with your customers today by starting a blog and sharing your story with the world!.