CTAs, or click-throughs, are an essential part of any email marketing campaign. The average email includes around 3 CTA buttons, but the number can vary based on the content and design of the email.
Too few CTA buttons can negatively impact your open and click-through rates, while too many can make your email look spammy. The perfect number of CTA buttons depends on the content and design of your email, but generally speaking, three is a good starting point.
When designing your CTA buttons, consider whether you want them to be prominent or subtle. Prominent CTAs draw attention to them and can be more effective when you have a lot of them in an email, but subtle CTAs are more likely to be clicked if they’re placed strategically.
Consider what will best promote engagement with your CTA buttons.
Overall, including enough CTA buttons in your email is important for promoting engagement and encouraging people to take action. A good starting point is usually three, but it’s important to test different numbers to see what works best for your particular campaign.