It’s important to consider the purpose of your newsletter before determining how many items to include. If your newsletter is meant to introduce new products or services, you may want to include fewer items.
If your goal is to keep your subscribers updated on what’s going on with your business, you may want to include more items.
When deciding how many items to include in a newsletter, keep in mind the following:
– How often do you plan on sending the newsletter?
– What type of content will be included?
– What are subscribers’ primary interests?
If you are planning on sending the newsletter monthly, it may be best to include four to six items. If you are only planning on sending it occasionally, it may be sufficient to include two or three items.
If you want to feature a longer article or video, it may be best to break it up into multiple items. Additionally, if subscribers’ primary interests revolve around sales or marketing activities, it may be beneficial to devote more space in the newsletter for these topics.