According to the latest survey by email marketing provider MailChimp, 83 percent of email newsletters are still being sent using templates. This suggests that there’s still a lot of opportunity to increase the effectiveness of your email newsletters with custom content.
However, not all newsletters use templates. A majority of newsletters (72 percent) use some form of custom content, such as interview questions or case studies.
This suggests that there is room to improve the effectiveness of your email newsletters with custom content if you aren’t using templates.
If you’re using templates, it’s important to make sure that they’re effective and efficient. Here are a few tips for creating effective templates:
1. Make sure the templates are easy to use and customize.
Make sure all required fields are included and that the layout is easy to follow.
2. Use high-quality images and fonts.
Make sure the images and fonts are large enough to be readable and impactful, and that they’re consistent throughout the template.
3. Use clear and concise language.
Be concise in your writing so that readers can understand what you’re trying to say quickly.
4. Use bullets and lists to break up your text into easier-to-read chunks.
This will help readers scan through your content more quickly and find what they’re looking for.
5. Use headings to structure your content into specific sections, such as “Introduction,” “Benefits of subscribing,” “How it works,” etc.
This will help readers skim through your newsletter more easily and find what they’re looking for quickly.