Sponsoring a blog can be an effective way to promote your company, product or service to a large audience. However, determining the amount that sponsors pay for advertising is difficult.
The most common method for measuring sponsorship payments is through click-through rates (CTRs). CTR is the percentage of visitors who click on an advertisement after seeing it on a website.
It is important to note that CTR only reflects the effectiveness of a sponsor’s ad campaign; it does not reflect how much money the sponsor pays per click.
According to a study by eMarketer, sponsorships accounted for 26% of all online ad spending in 2013. This figure is expected to rise to 31% by 2017.
Sponsorships can be costly, so it’s important for companies to determine whether the benefits of sponsoring a blog outweigh the costs.