Sponsored blog posts are a great way to promote your business and reach a wider audience. However, not all blog post sponsorships are created equal.
Depending on the type of sponsorship, the cost can vary significantly. Here are three tips to help you determine the cost of a sponsorship:.
1. Determine the Level of Sponsorship
The level of sponsorship will dictate the cost. For example, a basic sponsorship will cost less than an exclusive sponsorship.
In addition, the length and scope of the sponsorship will also affect the price. A five-day sponsorship will be more expensive than a one-day sponsorship.
2. Determine What Services You Will Need From the Sponsor
Some services required from a sponsor include advertising space on the blog, distribution of materials, and access to social media accounts. Other services may include providing consultation or training on a specific topic.
It is important to specify these services in your proposal so that you know what to expect in terms of price and delivery.
3. Determine How Much Traffic You Expect from the Sponsored Post
The amount of traffic you expect from a sponsored post will affect the price. For example, if you expect 300 visits per day from the post, then a sponsored post with 10 days of advertising will cost $3 per visit, while a sponsored post with 30 days of advertising will cost $6 per visit.