If you’re considering advertising in a newsletter, there are a few factors you’ll want to consider. In general, you should charge based on how many people will see the ad and how much the ad will cost per thousand impressions.
To calculate how many people will see the ad, you first need to know the distribution of your audience. Some newsletters have a very wide distribution, while others are Targeted more narrowly.
Then, you can use tools like Google AdWords to figure out how many people are viewing ads in a specific geographic location or across different age groups. .
Once you have that information, you can calculate how much it will cost to reach 1,000 people with an ad. This number will depend on your ad’s size, position and budget.
However, it’s usually between $5 and $10 per 1,000 impressions.
So, if your newsletter has 10,000 subscribers and it’s Targeting adults over 25 years old in the Chicago area, you would expect to pay $50 per month for 1,000 ad impressions. If your newsletter is Targeted at elementary school children in the Chicago area, you would only pay $5 per month for 1,000 ad impressions.
Overall, Targeting your audience and calculating the cost of reaching each individual subscriber is key when advertising in a newsletter. Be sure to keep these factors in mind when making your decision.