There is no one definitive answer to this question. The amount of time you should spend blogging depends on a variety of factors, including the size and complexity of your business, the level of engagement you desire with your blog audience, and your personal blogging habits.
Generally speaking, however, most business owners who blog should aim to spend at least two hours per week on their blog, but importantly they should also be mindful not to overwork themselves. A blog that is poorly managed can quickly become a source of frustration for business owners and can actually have a negative impact on their online reputation.
So it’s important to be strategic in how you allocate your time and to make sure you’re providing valuable content that will resonate with your readers.
Ultimately, the amount of time you spend blogging is up to you. However, it’s important to keep in mind that a well-managed blog can be an effective way for businesses to connect with their customers and build trust.