Podcasting is a newer form of content marketing that has taken off in recent years. It is different from blogging in a few key ways.
1. Podcasting is Audio Only
Podcasts are audio only, which means that they are only available to be listened to on a computer or an audio player. This makes them great for portable listening, as you can take them with you wherever you go.
2. Podcasts Are Short and To the Point
Podcasts are usually around 10-15 minutes long, which makes them perfect for quick listening. They are also designed to be listened to on your way to work or while you are doing other tasks.
3. Podcasts Are Low-Maintenance
Unlike blogs, which can take a lot of time and effort to maintain, podcasts are easy to create and publish. All you need is a computer and an audio recording program like Audacity.
You can also use third-party podcast hosting services like Blubrry or Podbean to make your podcast easier to manage and share.
4. Podcasts Are Highly Engaging
One of the unique features of podcasts is that they are highly engaging forms of content. Because they are short and to the point, they keep your listeners engaged with interesting stories and interesting guests.
This makes them an ideal form of content for marketing campaigns or for building relationships with your audience.