When it comes to whether or not blogging is considered marketing, the answer is a little murky. On one hand, blogging is an excellent way to connect with readers and build relationships. On the other hand, some people might say that writing about products and services without receiving any payment is not really marketing. Ultimately, it depends on the definition of marketing that is used.
If bloggers are using marketing terminology to describe their blog content, then it would be considered marketing. However, if a blogger only discusses products and services they use or have used in the past, then it would not be considered marketing. In the end, it depends on the perspective of the individual.