A blog or podcast may be more profitable if it offers valuable information that can be either sold or distributed to a larger audience. Text-based blogs and podcasts can be more labor-intensive to produce than video content, but the payoff may be greater if the blog or podcast attracts a large and engaged audience. Podcasts are especially profitable when they can generate ancillary income from advertising, sponsorships, and other forms of revenue.
However, it is important to remember that content creation and marketing are two separate tasks that should not be attempted alone. A skilled team of professionals should be hired to help create and grow a successful blog or podcast.