A newsletter is an email that contains updates on a company or organization’s activities. In many cases, newsletters are also used to promote products or services.
It’s important to consider whether a newsletter is a marketing email when planning your email marketing strategy.
Some factors to consider when determining whether a newsletter is a marketing email include the following:
1. Is the content exclusive to subscribers?
2. Does the company make any direct sales pitches in the newsletter?
3. Are there any calls to action within the content?
4. Is the design of the newsletter professional and attractive?
5. Do subscribers have to sign up for the newsletter in order to access it?
6.
Is there a way to unsubscribe from the newsletter easily?
7. Is the company’s email address included in the newsletter content?
8. Are newsletters being sent frequently enough that they’re considered a regular part of subscribers’ inboxes?
9. Will including a newsletter in an email campaign increase open and click-through rates (CTRs)?
10. Will including a newsletter in an email campaign result in more leads for the company?
11. Will including a newsletter in an email campaign result in more sales for the company?
12. Will excluding a newsletter from an email campaign decrease open and click-through rates (CTRs)?.