Blog writing is often considered copywriting. However, there is a big difference between writing for a blog and writing for other purposes.
A blog is an interactive platform that allows readers to provide feedback, which impacts the content and direction of the blog. In contrast, other types of writing are designed to provide information without interaction from the reader.
While there are definitely similarities between blog writing and copywriting, the two activities are not identical. For example, while it is important to be clear and concise when writing for a blog, it is not always necessary in other types of writing.
Additionally, while it is important to capture reader interest in a blog post, this is not always necessary in other types of writing.
In conclusion, while it can be considered copywriting to write for a blog, the activity is not identical and requires different skills and techniques.