When people think of blogging, they typically conjure up images of people sitting at their computers, typing away furiously. But according to a recent study by the Pew Research Center, blogging is on the decline.
In 2009, 71% of bloggers said they blog regularly, but that number has since decreased to 61%. Interestingly, while the percentage of people who say they never blog has remained relatively stable (9%), the percentage of people who say they blog less than once a month has increased (14%).
So why is blogging waning in popularity? There are a few factors at play. First and foremost, there’s the rise of social media platforms like Facebook and Twitter. These sites allow people to share content and interact with others in a much more engaging way than blogging can.
Additionally, blogs are now more difficult to create and maintain than they used to be. With so many different platforms and options available today, it’s easier for people to just share content from their favorite websites rather than create their own.
Ultimately, it seems like blogging is losing its appeal among everyday internet users. While it’s still a popular form of communication among some niche groups, it doesn’t seem to be holding up well against more popular options right now.
Does this mean blogging is a dying industry? Not necessarily – but it may be worth reconsidering its popularity if you’re looking for a medium that will reach a wider audience.