Since blogging is a form of self-promotion, it can be seen as a form of marketing. However, there are some important distinctions to be made between blogging and traditional marketing techniques. For one, blogging is an interactive medium that encourages feedback and discussion between readers and writers. This creates a more personal connection than traditional advertising or marketing campaigns, which can be seen as impersonal.
Additionally, bloggers typically create content on a regular basis, which creates a sense of momentum and commitment among readers. This can lead to increased sales or traffic to a website. Overall, blogging is an effective way to promote a product or service, but it should be considered in conjunction with other marketing strategies.