In 2007, Forbes magazine estimated that blogging could be an effective business strategy for small businesses. A study by Technorati in 2009 found that blog posts with links received more visits than those without links.
This suggests that linking to other resources from your blog can help promote your site and increase traffic.
However, not all blog content is equally effective in promoting a business. The quality of the content is important, as well as the frequency and type of posts.
If you have a small business, it may be best to focus on creating high-quality content that is interesting to your Target audience. Additionally, you may want to consider using social media to promote your blog and connect with potential customers.