There is no doubt that blogging on Shopify can be a great way to build an audience and promote your products. However, there are also a few potential drawbacks that should be considered before making the decision to start blogging on Shopify.
The first potential downside is that Shopify does not currently offer a great platform for creating custom blogs. This means that you will likely have to use third-party plugins or services to create a well-designed blog, which can add extra complexity and cost to the process.
Another potential downside is that Shopify does not currently offer a great platform for monetizing your blog. While you can certainly generate revenue through affiliate marketing and product sales, it may be more difficult than on other platforms to achieve significant income from your blog.
Overall, however, blogging on Shopify can be a great way to build an audience and promote your products. However, before starting a blog on Shopify, you should carefully consider the potential drawbacks and decide if they are worth dealing with.