Since 2006, blogging has become one of the most popular content delivery methods in China. According to The Blog Report 2012, there are now over 300 million blogs in China, constituting a population of over 500 million bloggers.
This large and active blogging community has played a significant role in disseminating information and promoting the growth of Chinese web culture.
Despite the fact that blogging is not as widely known or used outside of China as search engines and social networking sites, it still has a strong following among Chinese internet users. In recent years, there has been a growing trend among Chinese bloggers to blog about their personal experiences and share insider information about life in China.
This trend is likely due to the increasing number of expatriates living in China and the increasing number of Chinese people who are traveling overseas.
Overall, blogging is a popular content delivery method in China, and its popularity is likely to continue growing thanks to its ability to provide information and promote the growth of Chinese web culture.