Blogging can be a great way to showcase your knowledge and connect with potential customers. However, it is important to be realistic about the potential return on investment (ROI) of a blog.
There are a number of factors that can affect the ROI of a blog: the size and popularity of your audience, the amount of time and effort you put into content creation, and the level of traffic you receive.
Generally, it is difficult to accurately predict how much traffic a blog will receive. Additionally, it can take years for a blog to reach a level of popularity that generates high levels of traffic.
Therefore, it is important to think long-term when assessing the potential ROI of a blog.
Overall, blogging can be an effective way to build relationships with customers and connect with potential clients. However, it is important to remember that there is no guarantee that a blog will generate high levels of traffic or generate a positive return on investment.