Introduction
The term “content marketing” has been around for a few years now, but it’s only recently that it’s been gaining in popularity. The definition of content marketing varies depending on who you ask, but generally it refers to the process of creating valuable, informative content that helps your business or organization achieve its marketing goals.
Is Content Marketing the Same as Blogging?
There is some debate over whether or not content marketing is actually the same thing as blogging. Some people argue that content marketing is simply another word for blogging, while others maintain that content marketing involves producing a higher quantity and quality of content than what is typically found on a blog.
Ultimately, the important thing is that you understand what you are doing when you are using the terms “content marketing” and “blogging.” If you are producing valuable and informative content that helps your business achieve its marketing goals, then you are doing content marketing.