Email marketing is often confused with newsletters. They are different tools with different purposes.
If you are looking to build a list of email subscribers, email marketing is the best way to go.
Newsletters, on the other hand, are a way to communicate with your audience on a regular basis. They can be used to promote your products or services, share interesting content, and engage your customers.
Email marketing is great for building relationships with customers. A newsletter can keep customers updated on what’s new at your business, what’s going on in the world of your industry, and how you can help them achieve their goals.
Newsletters also create a sense of community among your subscribers and can lead to referrals.
The key difference between email marketing and newsletters is that email marketing can be used to build an active list of subscribers while newsletters are generally used to keep an existing audience informed or engaged.