When it comes to content marketing, one popular option is blogging. Blogging is a great way to share your thoughts and ideas with the world, and it can be a great way to build relationships with your audience.
However, podcasting may be a better option for some businesses. Podcasting is a great way to keep your audience updated on your latest news and stories, and it can also help you build relationships with your listeners.
Ultimately, it depends on the business and what type of content marketing strategy is best suited for them. Both blogging and podcasting are great ways to reach your audience, and each has its own advantages and disadvantages.